Chinese video streaming website Tencent Video is preparing to expand beyond its original digital video business and into live production and distribution, requiring upgrades to handle new types of content creation for live and sports programming. Because mainland Chinese internet users are becoming more willing to pay for premium content, rivalry in the online video market has led some of the platforms to use exclusive content as a competitive strategy.
Tencent Video has over 457 million mobile monthly active users and 43 million subscribers, doubling in less than a year, and features video content on China's biggest television maker, TCL Corporation.